Amazon, with over hundreds of millions of active shoppers, offers an unparalleled opportunity to reach a massive audience for product sales. 79% of brands rely on PPC advertising, making it a powerful and cost-effective method to increase product visibility and drive sales on the platform.
An important component of Amazon's own marketing network is Amazon Pay-per-Click (PPC) advertising. With the help of this platform, companies, agencies, and independent sellers may target particular keywords and create product advertisements that show up in Amazon's search results and competitor product listings.